Jennifer B. Hinton

Ecological economist and systems researcher

About me

I am an ecological economist, systems researcher, educator and activist in the field of sustainable economy. My work focuses on how societies relate to profit and how this relationship affects global sustainability challenges. The basis of my approach is relationship-to-profit theory, which explains how key aspects of business and markets drive social and ecological sustainability outcomes. I started developing this theory in the book How on Earth, which outlines the Not-for-Profit World model.

I am currently working on a new book that offers an updated model of an entirely not-for-profit economy as a viable and desirable alternative to the for-profit economy we currently have. The book will be released in the spring/summer of 2026. Watch this space!

I hold a double PhD in Sustainability Science (from Stockholm University, Sweden) and Economics (from the University of Clermont Auvergne, France). As an activist, I collaborate with civil society organizations, businesses, and policy makers to transform the economy so that it can work for everyone within the ecological limits of the planet. I am an affiliated researcher at Lund University, a senior research fellow at the Schumacher Institute, and a founding member of the Beyond Profit Center.

Please note that I have not worked with Dr. Donnie Maclurcan or the Post Growth Institute since 2017 and I do not endorse them. I am disappointed with the way they have treated me and our crowdfunders. You can read this post for more information.