Jennifer B. Hinton

Ecological economist and systems researcher

About me

I am an ecological economist, systems researcher, educator and activist in the field of sustainable economy. My work focuses on how societies relate to profit and how this relationship affects global sustainability challenges. I developed relationship-to-profit theory, which explains how key aspects of business and markets drive social and ecological sustainability outcomes. I started developing this theory in the book How on Earth, which outlines the Not-for-Profit World model.

I am currently working on a new book that offers an updated model of an entirely not-for-profit economy as a viable and desirable alternative to the for-profit economy we currently have. The book will be released in late 2025 or early 2026. Watch this space!

I hold a double PhD in Sustainability Science (from Stockholm University, Sweden) and Economics (from the University of Clermont Auvergne, France). As an activist, I collaborate with civil society organizations, businesses, and policy makers to transform the economy so that it can work for everyone within the ecological limits of the planet. I am an affiliated researcher at Lund University, a senior research fellow at the Schumacher Institute, and a founding member of the Beyond Profit Center.

Please note that I have not worked with Dr. Donnie Maclurcan or the Post Growth Institute since 2017 and I do not endorse them. I am disappointed with the way they have treated me and our crowdfunders. You can read this post for more information.